By Ameenu Shardow
The UAE Pro League is looking to cash-in on the big name signings including Ghana striker Asamoah Gyan to further enhance the promotion of their championship.
A lot more attention is being given the the UAE League following the marquee signings made in recent times.
Interest in matches, news items amongst others have seen a significant surge especially from the African perspective in particular Ghana following the big money move that saw striker Asamoah Gyan join Al Ain last season on loan from Sunderland.
The 26-year-old’s immediate impact both on and off the field of play after helping The Boss to their 10th Premier League title and emerging the top scorer saw the club commit more resources to sign him permanently from the English side.
And now, the league’s organizing body are looking to capitalize on the huge marketing potential offered by the presence of such big name players in their championship haven witnessed a significant surge in attendance at games.
“The last season was exceptional with the presence of such high profile and popular players Gyan, Luca Toni, David Trezeguet, etc and also coaches like Diego Maradona,” the vice-chairman of the Pro League Committee Abdullah Nasser Al Junaibi said.
“They have undoubtedly brought international focus to the league.
“Our product is the league and, of course, hiring big names promotes it, especially on the media side, locally, regionally and also on the international level.
“But the PLC is not involved in the choices that clubs make. The clubs also benefit from having stars in their teams and they can generate income through sponsorship.”
The UAE Pro League has aspirations to become one of the top leagues in Asia where there is suddenly a rapidly developing culture of football.
Former Chelsea star Didier Drogba and Nigerian goal poacher Yakubu Ayigbeni have recently joined Chinese clubs, instantly raising the profile of the championship there.