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UAE to use Gyan's image to promote league

Posted On Wednesday, 25th July 2012
UAE to use Gyan's image to promote league

Asamoah Gyan exchanging pleasantries with an Al Ain official

By Ameenu Shardow

The UAE Pro League is looking to cash-in on the big name signings including Ghana striker Asamoah Gyan to further enhance the promotion of their championship.

A lot more attention is being given the the UAE League following the marquee signings made in recent times.

Interest in matches, news items amongst others have seen a significant surge especially from the African perspective in particular Ghana following the big money move that saw striker Asamoah Gyan join Al Ain last season on loan from Sunderland.

The 26-year-old’s immediate impact both on and off the field of play after helping The Boss to their 10th Premier League title and emerging the top scorer saw the club commit more resources to sign him permanently from the English side.

And now, the league’s organizing body are looking to capitalize on the huge marketing potential offered by the presence of such big name players in their championship haven witnessed a significant surge in attendance at games.

“The last season was exceptional with the presence of such high profile and popular players Gyan, Luca Toni, David Trezeguet, etc and also coaches like Diego Maradona,” the vice-chairman of the Pro League Committee Abdullah Nasser Al Junaibi  said.

“They have undoubtedly brought international focus to the league.

“Our product is the league and, of course, hiring big names promotes it, especially on the media side, locally, regionally and also on the international level.

“But the PLC is not involved in the choices that clubs make. The clubs also benefit from having stars in their teams and they can generate income through sponsorship.”
The UAE Pro League has aspirations to become one of the top leagues in Asia where there is suddenly a rapidly developing culture of football.

Former Chelsea star Didier Drogba and Nigerian goal poacher Yakubu Ayigbeni have recently joined Chinese clubs, instantly raising the profile of the championship there.

Related Images



READERS COMMENTS

  1. D light says:

    David Trezeguet n Luca Toni are in the UAE league cos they’ve past their prime n now in the twilight of their career.
    For Diego Maradona, everyone knows he is not a good coach n obviously can’t get any job in the big leagues, hence the reason he went to the UAE- who r desperate to promote their league… even if it means hiring incompetent men who hav made the name before in the game, but r past their prime. The reason they hired Diego was b’cos of his name in the game n not his coaching competence. No serious minded footballer or coach wld have chosen d UAE league over other leagues amidst the amount of flattering contracts involved. Dat is why u wldn’t see Trezeguet n Toni in the UAE in their limelight but rada in their Twilight- wen the football in em is finished. It is the reason u see players like Adebayor, Ameobi, Adewingie, Ba, Papis Cisse,Appiah…n Coaches like Pep guadiola, Wenger, Banitez n Claudin Renieri reject contracts which r x(5) the amount dey recieve at their various clubs. It’s all got to do wit vision. Why wld Appiah reject a mouthwatering Qatar contract, just to play a serbian club for a pitance amount which cld only pay his phone bills? Its VISION! He eventually won the best goal award n also qualified d team to Europa cup.

  2. D light says:

    Abdullah Nasser Al Junaibi only wants His league to Rival the Qatari League which has a unique policy of affiliating its local teams with big clubs like ManCITY, Malaga,Fenebache,Galatasaray, PSG, Cf sfaxien, Etoile du Sahel, Raja Cassablanca, Al Ahly & Zamalek. They host summer competitions btn dis teams dat make em scout their young n fringe players to play for their clubs as part of their developments for their mother clubs. This includes a trial opportunity for their talents at these big clubs, n also a coaching program for their local managers. They own Aspire Academy- the biggest in the World, so their league is more competitive n attractive with young and hungrier players… Unlike the UAE LEAGUE which iz dominated by Part-time playerz who r either students or Security Personnels. They can never equal the investments n accomplishments of Qatari Football/sports. Thats why they wld only hav mediocre players like Gyan and old men like Toni & trezeguet to rep the league. EMULATION IS BETA THAN ENVY!

  3. Mojahadine says:

    There are some people in this world who aspire to be the best in what they do and then there are others who are not. To be the best, you have to test your skills against the best and as we can all see, Asamoah Gyan falls in the latter category. He failed miserably when he had the opportunity to do it in Europe, but the media is doing his job for him so why should he bother anyway.

    He couldn’t survive in a league that had strikers with far better skill than him, so what does he do, ran to another league with mediocre talent and all of a sudden he is getting all the attention for being mediocre.

    The Arab’s always have money to throw away so why not throw it on the media hyped third rate striker. That goes to show that the Arabs with their weak eye for soccer talent are as lazy as Gyan and would not work hard to develop their league but would rather settle for mediocrity as well as use a resource they have abundance of to get anything they desire

  4. Spaky says:

    Who wants to be the best student in the dumb class?? BabyJet!!!!





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