Business News of Monday, 7 May 2012Source: – SMSGH, a leading mobile aggregation company based in Ghana has signed an agreement with global mobile phone manufacturing giant, Tecno Telecom to provide the technology for Tecno to distribute and monetize digital content and services on its range of handsets in Ghana.
A statement from the company said the agreement would enable the distribution of Tecno’s world-class embedded mobile applications to users via SMSGH’s mobile content aggregation platform, dubbed the SMSGH Unity Gateway.
General Manager of SMSGH Ghana, Alex Adjei Bram told Adom News in an exclusive interview that “by this agreement, users of Tecno mobile handsets will now be able to subscribe to services and download all applications such as games, phonebook backup and other support services available in the Tecno app store or embedded on their handset and pay 50Gp a month with their phone credit via the SMSGH platform,” the statement said.
He explained that the SMSGH platform would provide an automatic backup for all data on Tecno handsets, such that when a user loses his Tecno handset and purchases a new Tecno handset, all the lost data include phone number, pictures, videos, SMSs, voice recordings and other data stored on the previous handset, would be restored on to the new one.
“If you lose your Tecno phone and get a new Tecno phone you only enter your phone number and a service pin code or a password that we will give you and you have all your data restored,” he said.
Mr. Bram said users would be billed for the applications via SMSGH’s Unity Gateway, which was a best-class mobile content distribution and monetization platform developed, managed and maintained by SMSGH.
”We are excited and challenged to have been chosen by Tecno Telecom. Being one of the fastest selling mobile handset brands in Ghana, we feel Tecno made the right choice with SMSGH as we know too well how to manage mobile services with high growth potentials,” Bram said.
He said SMSGH continued to focus on expanding its service offering to increase its footprint, as the company gained momentum on its efforts to lead mobile messaging innovation in Ghana and beyond.
SMSGH is a Ghanaian-based leading mobile content aggregation company serving over 40,000 clients in Ghana and parts of Africa, and recording between 12 and 14 million SMS traffic on its network every year. It provides Bulk SMS and Corporate SMS Solutions, and a platform to distribute and monetize mobile digital content, like mobile applications among others.
The company issues Short Codes to banks, radio stations, application developers and other businesses through which clients of those businesses could access services and applications, and pay premium SMS rates through the SMSGH platform.
The company also distributes copyright materials like songs, and mobile applications, which are protected and could not be transferred to other handsets, once downloaded unto a particular handset.
SMSGH is employs some 26 young IT Engineers and Programmers, and has been in operation for the past seven years. It was one of two Ghanaian companies to have been named in Forbes Magazine’s Top 20 African Technology Start Up Companies in February this year.