Hearts coach CK Akonnor has been boosted by the in flow of cash to the club
Ghanaian side Hearts of Oak have signed a one-year sponsorship deal with local investment firm Strategic African Securities.
The deal is worth 600,000 Ghana cedis (US$ 317,000) took effect from 1 October, 2012 comes as a massive just days before the start of the league.
Strategic African Securities are major shareholders of the club and its founder and CEO Togbe Afede XIV is Heart’s board chairman.
Hearts have struggled to find a new sponsor after parting ways with telecommunications giants MTN.
The capital club have not won the Ghana Premier League the last three seasons.
Learn how to credit from other websites that break the story, in this case supersport. That is good journalism. Your reputation is important. Dont spoil it bcos of ego.
gud for de phobians.
Oh, we are fed up with these kinds of Phobian mediocrity. This sponsorship is of little substance but I find it quite difficult to understand the huge deal of noisy fanfare the Phobians attached to it. I will not be surprised @ all if KT comes out nodding sagely at this development, and even hail this somehow “a-little-is-better-than-none-at all” donation to H of Oaks by His Highness, The Great Togbe Afede as an unprecedented sponsorship deal in the history of Ghana football. Well, like we all understand, Hearts of Oaks are pretty good at bestialising mediocrity.
FULL DETAILS:
Hearts of Oak will announce Strategic African Securities as the club’s new headline sponsor on a one year deal, supersport.com understands. The deal will see SAS become the club’s interim headline sponsors for GH¢ 50,000 ($ 26,500) a month.
The figure translates to GH¢ 600,000 (about $ 317,000) a year and has been necessitated by the problem of the club’s lack of sponsorship relative to the start of the Ghana Premier League. Supersport.com understands that SAS will only be a temporary headline sponsor, as the club looks for a bumper deal, which is still in the works.
The founder and CEO of SAS Finance Group is Togbe Afede XIV, who also doubles as Board Chairman of the club. The royal has been using his financial influence within Ghanaian money circles to salvage the dire need of proper financial procedures within the team.
SAS vs MTN offers
This latest deal will come as a surprise to industry watchers, who will note that the GH¢ 600,000 per year deal is similar to the cash component MTN offered the club just last month. That offer was rejected outright by Togbe Afede, in what supersport.com believes was a widely-held view that the amount was too small for a club with the stature of Hearts.
The only reason SAS has had its offer accepted is that Togbe Afede XIV would rather have an “in-house” deal of the same valuation as that of MTN, than take the telecom company’s offer, just to prove a point and to wait a deal fitting of a club like Hearts.
Supersport.com sources say that SAS will drop to the position of “common sponsor” if and when Hearts get a bigger headline sponsorship deal – expected to be finalized in the next three months. As Supersport.com exclusively reported days ago, the club is lining up a bumper shirt plus headline sponsorship deal with Africa World Airlines, which was incidentally, also founded by Togbe Afede XIV and his partners.
The Afede influence
He is an investment banker with experience spanning over twenty (20) years. Togbe Afede XIV serves on the boards of Ghana’s central bank, Aluworks Ltd, Pioneer Kitchenware Ltd as well as Accra Hearts of Oak FC Ltd. He is currently a member of the Ghana’s Economic Advisory Council.
@fresher i am dying to know what drug you are on
Togbe is the biggest shareholder of Hearts and now his company is sponsoring Hearts? Hmmmm. People watch out before things turn sour ala Kotoko/Herbert Mensah.
Billy, pls nothing will turn sour. we the true phobians are pleased with what he is doing for our darling club
Nokofio sponsorship. If a club owner puts money in his club, how can you term it as sponsorship? Please dont misuse the word sponsorship. This is expenditure by owner on his asset so it goes to the expenses column on the group account of which Hearts is just a minute part. hahahaha
masa, even a father can sponsor a son how much less the company of a board chairman. pls check out the meaning of the verb, “to sponsor”
Get a Life you moron
@ Terror
@ Jah guide-: are you dying to see me? To see the drug I am taking? I have never seen a drug nor tasted it. Ha, ha, ha, ha, ha, you shall surely die in vain. So does speaking the truth in a free comment warrant knowing me? Well, may be you must be on a lousy crack.
Jah bless all phobianes.i hope dat dis deal will help de team to succed their goals.phobian all de way.