The purpose of the workshop was to give a progress report and status update to the commercial partners and other key stakeholders, regarding South Africa’s preparations and readiness in hosting this prestigious soccer event on the African Continent.
The commercial affiliates, Orange, Standard Bank, PepsiCo, Samsung, reached a common understanding with CAF and the LOC on the working relationship including performance expectations and deliverables between the parties.
Mvuzo Mbebe, the CEO of the Local Organizing Committee for the Orange AFCON 2013, emphasized the need for all the parties to work together in ensuring that South Africa presents a memorable tournament that celebrates football on the African Continent.
In his statement Mvuzo asserted that “South Africa Local Organizing Committee for the Orange AFCON 2013 is committed in achieving its objectives such as getting the continent and the nation behind the event, deliver a seamless high quality football event that will have rise Africa to its feet.”
In pledging commitment to Orange AFCON 2013, Mr. Jacob Mamabolo, Chief Director: Port Control, Department of Home Affairs, assured CAF and LOC a seamless, fast and responsive immigration process that will facilitate the movement of fans at all ports of entry.
During the workshop there was an emphasis on social programs designed to uplift and address issues that affect the African continent.
In this regard, United Against Malaria, an NGO endorsed by CAF, outlined how they will leverage to eradicate malaria.
A 3-day workshop that was also attended by key stakeholders such as the Department of Trade and Industry, SA Revenue Services, the SABC, Health, and Proudly South African, ended up with one-on-one discussions between Commercial Affiliates and the LOC together with CAF on matters of specific interest to the affiliates.
At the conclusion of the workshop all the commercial affiliates promised a memorable experience for the fans and their guests, which will be deployed at all the host cities and stadiums.